Lieutenant Governor Marketing
Mission/Purpose
Under the guidance of the District Governor, makes the benefits of Toastmasters
membership available to greater numbers of people. Plans, develops, implements,
and directs short-term and long-term District marketing objectives. Develops
and directs programs for new Club development, Club rescue efforts, Club membership
promotion, and membership retention. Promotes high standards of service to the
member and to the Club.
Qualifications
The Lieutenant Governor Marketing shall have served at least six (6) consecutive
months as a Club President and at least twelve (12) consecutive months as a
Lieutenant Governor, a Division Governor, or an Area Governor or a combination
thereof.
Guidance/Authority
- Serve as third-ranking member of the executive committee, presiding over
that body and the District Council in the absence of the District Governor
and Lieutenant Governor Education and Training.
- Uphold Bylaws and policies of Toastmasters International, the District Administrative
Bylaws and policies established by the District Council, following them to
the best of his or her ability.
- Participate in leadership training and development programs prepared and
conducted by Toastmasters International at the Regional Conferences and International
Convention.
- In consultation with the District Governor, select chairman of marketing,
membership development, Club rescue, or other committees that promote the
growth of Toastmasters within the District.
Duties/Goals
- Ensure achievement of District membership and Club growth objectives and
achievement of Distinguished District.
- Develop a sound overall marketing plan in conjunction with District team
members. Focus on making Toastmasters available to more people while also
emphasizing a dedication to member service.
- Direct and coordinate the marketing strategies and activities necessary
to achieve District growth objectives.
- Direct membership development and retention programs, encouraging achievement
of reasonable growth targets.
- Monitor Division, Area, and Club administration ensuring the prompt submission
of complete Club semiannual membership reports to World Headquarters; Club
officer lists to World Headquarters and District Governor.
- Monitor Area Club Assistance Program and the submission of Area Report of
Club Visit Forms (Form 1471) to District Governor. In tandem with Division
Governors, encourage frequent Area visits to Clubs in order to strengthen
member satisfaction and membership building efforts.
- Implement programs to assist weak Clubs and bring them to a level of 20
or more members.
- Develop a strong District marketing program to build new clubs in corporations
and the community.
- Recruit and train Club mentors and club specialists.
- Manage District recognition programs that ensure that the District and the
community recognize Club and membership builders.
- Work in conjunction with the District Public Relations Officer to maximize
District marketing efforts through internal and external promotions.
- Prepare successor to assume office, completing the steps necessary for an
orderly transfer of office by June 30.